Environmental Groups Essay

Environmental Groups Tiffany Tremaine May 2, 2011 Environmental Policies 310 Instructor: David Monda Environmental Working Group known as EWG is an Environmental interest group working to protect kids from toxic chemicals in our food, water, air, and other products we use every day. The mission of the Environmental Working Group is to use the power of public information to protect public health and the environment. EWG is a 501(c) (3) non-profit organization, founded in 1993 by Ken Cook and Richard Wiles. In 2002, we founded the EWG Action Fund, a 501(c) (4) organization that advocates on Capitol Hill for health-protective and subsidy-shifting policies. EWG specializes in providing useful resources (like Skin Deep and the EWG’s Shopper’s Guide to Pesticidesâ„ ¢) to consumers while simultaneously pushing for national policy change. EWG two main goals are to protect the most vulnerable segments of the human population—children, babies, and infants in the womb—from health problems attributed to a wide array of toxic contaminants and to replace federal policies, including government subsidies that damage the environment and natural resources, with policies that invest in conservation and sustainable development. Their research brings to light unsettling facts that you have a right to know. It shames and shakes up polluters and their lobbyists. It rattles politicians and shapes policy. It persuades bureaucracies to rethink science and strengthen regulation. It provides practical information you can use to protect your family and community. And because our investigations and interactive websites tend to make news, you’ve probably heard about them. EWG primary funding is donations, grants, corporations backing, as well as interest and support from every day people. The cost is whatever the member (supporter) would like to donate. There are many different ways to donate and the donations can either be tax right offs or not. EWG gives many ways to donate, credit card or check, and their supporters can either make a one-time contribution or pay monthly. The donation helps support EWG Action Fund’s Kid-Safe Chemicals Campaign fight for organic produce, get dangerous chemicals out of your food and water, and protect your favorite national parks from mining destruction. In 2009 and 2010 EWG have accomplished Toxic chemical reform, Energy policy, Banning BPA, Highlighting cell phone radiation risks, Shedding light on secret chemicals, Pushing for more effective sunscreens, Banning phthalates, Phasing out Deca, Protecting ground water from gas-drilling chemicals, Saving the Grand Canyon, and Fighting for safer tap water. EWG motives, viewpoints, and organizational features make them successful in the public policy arena. This Environmental Working Group is successful in the public policy arena. After researching just a couple of their accomplishments are in the public arena. References Z. Smith, 2009, The Environmental Policy Paradox, 5th Edition 1993, http://www. ewg. org/

Human resource is the most important asset for an organisation Essay

We know that manpower is playing a very important role in the entire organization as well as in economic. Why is the manpower very affecting toward every organization? Human resource can be defined as labor as well as all the employees within the entire organization regardless of rank. Human resource is a resource provided by labor. Peoples whoever working in a company consider employee including of higher management such as general manager and operation manager. For every organization needed labor in order to maintain the productivity of every sector. Meanwhile, organization must require professional to manage the labor, we call that human resource management. Human resource management is to maintain and manage in the labor sector of an organization. Human resource department is a group of professional that doing labor management such as recruitment, labor welfare, academic and research of staff training, management of performance appraisal of staff, benefits and compensation and em ployee relationship. When comes to human resource, it is also discuss about productivity in every sector of an organization. Nowadays, we understand that technology is growing rapidly in past decade, it brings huge impact for every sector including of human resource. It could be in positive and negative. We understand from Jared Lewis (n.d), some of the areas in human resource had significantly impacted by technology such as recruiting, training and data storage. Recruitment traditionally relies on publication on multimedia such as newspaper and poster. Since the technology was growing in past decade, we are realize that job vacancy are lesser appear in newspaper or street poster but Internet. Now people are more easy to seek opportunity in one platform which is Job website. I believe everyone has been through some training. Read more:  What are Human Resources? We could realize that most of the training was conducted with technology. In human resource, HR professional could be more efficient to reach every single employee by using technology such as training and access of personal particular of employees. On the other hand, some of the industries have more negative impact in human resource. Example in production industry, we know that machines provide efficiency and productivity; in the same time human resource are affected. Contrary, some of the industry required more human resource such as retail and food & beverage industry. For my point of view, technology critically impacted human resource sector. However, in certain way that human resource still irreplaceable. In economic, people study different impacts toward the economic growth; one of the critical factor could affect economic is unemployment. As we know Singapore is a country with no natural resources. Report from UNESCO Singapore in 2008, Singapore treated human capital is the most valuable asset for the country. Within an organizations. Human resource is also one of the most important assets. How could human capital affect the entire organizations? As we know people manage the entire system of an organization. In every sector of an organization needed human capital in order to process. Therefore, we realize high turn over rate of a company is not a good sign. Labor keep changing within a company lower the productivity; labor low confident and low morale brings huge impact in productivity. Some of the companies realize this valuable asset has high potential growth opportunity toward the company. We could see most of the company really taking care of their labor, which they will implement, benefits or provide allowance for their workers such as attendance allowance, best worker of the month rewards. Some of the small enterprise may also provide company trip as well. As we know that all above benefits and allowance had given to the workers is to maintain high morale and encourage workers; this is of the common strategy used in human resource management. Beside reward, there are some strategy was implemented to sustain low turn over rate such as sending employee to training and skill development courses to improve in quality of work force. Not necessary only HR department uses human resource management. In every single department in a company needed human resource management, which handled by the head of department. In order to ensure the operation well progress, superior have to be manageable and interactive to the subordinates. Compare to past decade, we realize that most of the industry were computerized and it brought huge impact toward labor force. However, human resource is still very important in every sector. Human resource is flexible, high potential of growth and manageable. As we know, in every  sector needed people to operate and ensure the operation flow going smooth including machine and computer operation. Changes in human source could affect every single corner in an organization. Nowadays, companies are more concern the issue of human resource; companies are trying as best as they can to sustain low turn over rate and improve quality of labor in order to bring the company towards growth. In every field, human resource is one of the keys to success and we realize human resource is the most valuable and important asset to the organization.

Mahatma Ghandi, a Hero

Mahatma Gandhi For me, a hero is someone who tries to make the world a better place. Christopher Paolini said, â€Å"Without fear there cannot be courage. † I agree there has to be fear before there is courage. Gandhi turned his fear into courage and decided to try to make the world a better place and as a result India gained its independence. It took conquering his fears and being a courageous hero in a peaceful way to be the leader of Indian nationalism during British rule. Gandhi fought for Indian rights. Click any fact to locate it on the web.Click Wrong? to report a problem. Cancel Mohandas Karamchand Gandhi was given the holy name Mahatma which means Great Soul. He was born on October 2, 1869 in Porbandar, India. In 1888, he sailed to England to study at the University College London and then the University of London where he studied Law. In 1893, he accepted a job in South Africa and in 1903 Gandhi opened a law firm in Johannesburg, South Africa. In 1906, Gandhi had his first protest in South Africa against anti-Indian laws and two years later he was imprisoned.In 1914, he returned to India where he became leader of the Indian National Congress (INC) supporting a plan using nonviolence to get independence. He was jailed from 1922 until 1924 for conspiracy. He was jailed again in 1930 for breaking India’s Salt Laws. In 1932, Gandhi started his famous â€Å"fast unto death† to protest British support of a new Indian constitution which gave India’s lowest classes, the â€Å"untouchables†, their separate political representation. Gandhi believed this would unfairly divide India's social classes and he believed in equality.In 1942, Gandhi began the nationwide â€Å"Quit India† movement. Five years later, India became independent from the British. Gandhi was assassinated by a Hindu fanatic on January 30, 1948 in Birla House in Delhi while at a prayer meeting. Early in his life, after seeing the misery of millions of hi s countrymen, thousands of them dying from starvation, Gandhi gave up all his money and spent his life helping the poor and the oppressed. He was the leader of the Indian nationalist group against the British rule and is commonly known as the father of his country.His strategy of a non-violent protest to get political and social progress has influenced many people. His program of peaceful non-cooperation with the British included boycotts of their goods and institutions which lead to arrests of thousands. In 1945, the British government began negotiations which ended with the formation of the two new independent states of India and Pakistan divided along religious lines. Gandhi was opposed to partition and fasted to try to bring harmony in Calcutta and Delhi. Ghandi once said, â€Å"In a gentle way, you can shake the world. This is exactly what he did. He made positive changes around him using peaceful ways. He also said, â€Å"I do not want to foresee the future. I am concerned w ith taking care of the present. God has given me no control over the moment following. † He did change his present; he changed what was happening during his life. He devoted his life to helping his countrymen gain independence and be treated as equals. This is why I believe Gandhi is a hero; he made the world a better place by being courageous, brave, a leader and a believer in being able to make a difference.

Personal statement Example | Topics and Well Written Essays - 250 words - 31

Personal Statement Example ol that would build my dreams and inspirations with my mind building games capabilities, and my talents to bring out the psych and inspiration in my fellow students (Green and LeKita 2). In my high school years, I relentlessly though, and contemplated the school that would suit my preferences, capabilities to a much higher understanding standard. When I visited the school, I saw that this is exactly the school; I have been looking forward to complete my studies. I like the challenges and the faculty and I hope to fulfill my inspirational dreams (Green and LeKita 22). I like the drive that I see around and I want to be an alumni of it and the school a part of my success. Inspirationally to try and be the unsurpassed as I love challenging people, who are better than me and beat them (Richards, 37). I crave competitive environments that are inspirational, and that is why I chose to work with the board game staff to increase my knowledge and skill. Am engrossed in pursuing my degree in this campus because I love the demand for skill that this campus requires, and I believe that it is in my capabilities to provide such skill (Richards, 37). I am going to educate myself for the whole academic period. I have confidence in being successful in my career of study in this

Artificial Intelligence Research Paper Example | Topics and Well Written Essays - 1500 words

Artificial Intelligence - Research Paper Example This study seeks to understand the behaviour in humans and animals, and the hope to reproduce it after extensive analysis. As such, AI has become a significant subject in computer science owing to numerous studies on intelligent behaviour through computer simulation. The simulations are geared towards influencing similar intelligent traits on to agents that perceive their environment and takes appropriate action to ensure success. The discipline is subdivided into various fields depending on their area of study and application of their product. These fields include statistical analysis, psychology, cognition, biology among others. However, the different fields often fail to communicate with each other owing to social, cultural and ethical factors, which limit the success of artificial intelligence. Although AI research does not aim at wholly imitating human intelligence, evidence exists that suggests human intelligence is a key tacit heuristic to AI researchers and strongly affects A I studies (Prudkov, 2010). In this regard, intelligence is described as a set of properties of mind, which include the ability to plan, solve problems and reason out depending on the presented stimuli. The replication of intelligence based on human and animal behaviour produces intelligent agents, which have the capacity to respond to the environment in natural way. For instance, artificial intelligence in machines coupled with algorithms, enables them to solve complex problems in humanistic fashion. In essence, AI seeks to produce useful machines that are guided by human-like intelligence and behavioural traits. The history of artificial intelligence dates back to mid-1950s where researchers wrote programs that allowed computers to solve algebraic expressions, confirming logical theorems as well as speak English. This application AI holds similar characteristics with the methods used to study cognition in experimental psychology. These methods include the measurement of IQ levels, which requires that the thinking, reasoning and learning skills be gauged to establish the level of perceptual skills.AI and psychology disciplines have naturally interacted with each other to borrow concepts while criticising the weaknesses of the other. However, it is important that psychologist and AI researchers work together as cognitive scientists in order to understand the human cognition and its incorporation into intelligent agents. The success of such research has seen the development of advanced and highly effective technological systems with industrial and social application. These technologies have illustrated the potential within AI research by developing sophisticated methods of solving problems through robust diagnostic and planning systems. Artificial intelligence is housed in sophisticated hardware systems that have evolved over time based on technological advances. Historically, the hardware system was based on vacuum tubes as established with the production of th e first generation computers. Over the years, technological advance have seen the vacuum tubes replaced by microchips to build smaller and faster hardware components for artificial intelligence. The hardware is controlled be a set of instruction in the form of software and applications, which perform designated tasks and yield results. The interaction between the hardware and software

Alcoholism is a Disease Research Proposal Example | Topics and Well Written Essays - 2250 words

Alcoholism is a Disease - Research Proposal Example This paper will attempt to provide a comprehensive alternative account of the hesitance of the alcoholism therapeutic circles to abandon the disease framework through applying Kuhn’s (1996) approach of scientific development in an historical investigation of the disease framework. To substantiate this standpoint, evidence of the surfacing of the disease framework as a model, assumptions about the causes of alcoholism, the elaborate definition of alcoholism by Jellinek in his book entitled ‘The Disease Concept of Alcoholism, and lastly the surfacing of inconsistency followed by difficulty in the alcoholism study and treatment community are included. The disease framework of alcoholism can be traced back more than two centuries ago, and is regarded by many to be the prevailing framework governing scientific investigation and therapeutic models for the greater part of the 20th century. Nevertheless, in the sixties, the disease framework came under assault because of the surfacing of inconsistent scientific and therapeutic findings. Aside from the United States, the disease framework is regarded by countless to have been questioned, and has traditionally been left out in support of alternative frameworks, such as social-learning assumption. However, in the United States, the disease framework and its main treatment objective of self-discipline persist to tremendously prevail over the treatment of alcoholism. Between other accounts, the financial and political interests of the treatment of alcoholism society in the U.S. have been presented to elaborate the reason why U.S. persists to be left out by other nations in moving further t he disease framework. Nevertheless, an alternative justification for the unwillingness of the alcoholism treatment society to give up the disease framework is exposed by applying Kuhn’s approach of scientific development in an historical investigation of the

The Importance of Formal Reports in Business Communication Essay

The Importance of Formal Reports in Business Communication - Essay Example Although nowadays informal communication methods have overpowered the many formal communication ways, yet formal reports have a niche of their own in the business world. It involves greater length and depth discussion of more complex issues in a better, organized and official way that is easier to read and comprehend. Moreover, formal reports are more informative and persuasive in style with all the essential principles contained in it. It is indeed complete, with all the correct information in a clear and courteous way. It provides all the required information in a concise form (Andrews, 1988). The contemporary style of communication is spreading like a wildfire and has surrounded even the administrative centers by and large, but this cannot take the place of all the important modes and styles of communication in an office where, with the information, the format and presentation along with cohesiveness are of utmost importance (Roebuck, 1999). Thus, it can be concluded that the importance of formal reports cannot be overlooked when considering the future of business communication even today and that it is still being used, and must be used extensively even in future in all administrative centers for it to flourish. Negative messages are those messages that create a negative emotion from the audience. Conveying bad news, a form of a negative message is never easy due to this negative reaction. Composing a message that establishes and maintains goodwill towards another person and at the same time conveying bad news requires ingenuity (Murphy, 1997). In negative messages, it is the tone that determines one's intent. In it, the unpleasant facts are to be presented in such a way that the reader would consider it just and reasonable. It should be written in an honest, tactful and cautious manner in order that the reader does not take it pessimistically.     

Is there a difference between my perception of reality and reality Case Study

Is there a difference between my perception of reality and reality itself - Case Study Example Perception is the individual mind set of people who influences the manner in which they view life and make a decision when responding to life situations. For instance some people perceive war to be the only sure way to bring peace to people to warring groups while others view it as an evil act which is conducted by people who are against peace and with evil intentions. The way those two groups perceive war is totally different and thus it influences the manner in which they are going to make a judgement concerning that particular subject (Xlibris Corp, 2012). Despite perception varying from one individual to the next, one’s perception can be influenced or manipulated by situations that occur in the environment or by reality itself. Whenever someone has been exposed to reality he/she will tend to be influenced into changing his/her mind set thus, changing the perception. Perception is not always correct since it can be distorted from the general expectation of life (Xlibris Corp, 2012). Thus, reality plays an important role in influencing the cognition of a person and in influencing ones perception in the right way. However, it is not always right for one’s perception to be influenced since the manner in which one perceives things is the same way life unfolds. Thus, it is right to take life in your way as it will unfold, in the same way; hence one can lead an interesting life. If someone is so concerned in being influenced by the perception of others he/she will always fell inferior to the cognition of others thus leading to a miserable life as one cannot be content with his/her own self (Xlibris Corp, 2012). Some critics argue that there is nothing like reality as it all depends on how individuals perceive things and situations that determine on what can be regarded as real or not. Strong believers of individual perception do not find much sense in reality as they act in the manner in which their perception

Analyze the reasons for the United States involvement in Vietnam Essay

Analyze the reasons for the United States involvement in Vietnam between 1953 and 1968 - Essay Example When French left the region it was divided into Laos, Cambodia, North Vietnam, and South Vietnam (Levy, 17). South Vietnam was governed by anti communist government and North Vietnam was controlled by communist forces. United States wanted to curb the influence of communism in the region and therefore helped build South Vietnam. United States was supporting anti communist forces from the French Indochina War because it wanted to build the pro capitalistic forces in the region. This is one of the main reasons of United States involvement in the Vietnamese War between 1953 and 1968. On the other hand, Soviet Union was providing all the help to communist forces in the North. This is why Vietnam became a proxy war between the two Super Powers. In reality, the conflict of Vietnam was a fight between capitalism and communism. Communist forces other than Soviet Union were also helping North Vietnam government. Their motivation was also to increase communist presence in the region. Communist wanted to extend their influence in the region and therefore supported the military advances of North Vietnam into Laos and Cambodia. Soviet Union and its allies thought of this as a way in which they can gain more turf in the region. The Soviet Union involvement in the region was became a reason for United States to get involved in the Vietnamese conflict. Another important reason for United States involvement in the Vietnam War was related to the trade and economic significance of the region. United States wanted to secure its interests in the region because of many economic reasons. A United States friendly Indochina region would have helped Japan in rebuilding its economy. United States had vowed to help Japan in rebuilding and pro capitalist governments in the region could become good markets for Japan (Rotter, 1). This was another reason for United States to enter into the Vietnamese conflict in 1950s and 60s. Britain, a United States ally, also wanted pro capitalistic regime s in the region because Malaya was a British colony neighboring Vietnam. Britain wanted to revive the tin and rubber industries of Malaya in order to help them with their post war recovery (Rotter, 1). This might be another reason why United States wanted to stop the proliferation of communism in the region as communism would destroy any trade opportunity. Another reason for United States involvement in the Vietnam War was that United States wanted to stop the war from escalating (Wiest, 20). This is another reason given for the involvement of United States in the Vietnam War. The war in Vietnam was creating problems and therefore the goal of United States was to curb the conflict and not let the conflict turn into a nuclear fight (20). This is why the government actively participated in war so that the conflict can be stopped before serious damages are realized. Tensions were high between United States and Soviet Union during the Vietnam War as both were supporting opposing forces. There was always a chance of escalation which could lead to an all out nuclear war. Some argue that United States active involvement was to stop this from happening and to find a solution to the problem without taking the cold war to the next level. This is why United States got involved in the war and helped South Vietnam defend itself from its

English Language Assessment and Testing Essay Example | Topics and Well Written Essays - 2750 words

English Language Assessment and Testing - Essay Example The test has an essential difference between the traditional grammar test for native speaker of English and the kind of structure test appropriate for the EFL/ESL learner. It is generally assumed that the native speaker of the language has mastered a grammatical system largely or wholly acceptable for informal discourse, grammar test at least on the high school and college levels have usually concentrated on matters of style and diction appropriate for rather formal written English. On the other hand, structure tests for foreign students will have as their purpose the testing and control of the basic grammatical patterns for the spoken language. Such tests would constitute no challenge for native speakers of Standard English, who, except for carelessness, would be expected to make perfect scores. Only for the most advanced foreign leaners are test of formal style and diction at all meaningful, and then they are better treated as tests of writing ability and kept quite separate from t he test of structure. The test devised includes the full range of structures that were taught in the course, and each structural type receives about the same emphasis in the test that it received in the classroom. The test contains two parts, in the first one (1-15), the student must select the most appropriate answers for the spaces to make grammatically correct sentences. Each item presents a context in which one or more words are missing, followed by several alternative completions. In the second part, the student must identify in each item one of the underlined words that is incorrect. Once identified, the student must circle it. Finally, I have discussed the principles of language testing in relation to the test I have designed. There are 20 questions in the test. They should constitute a total of 100 marks. This implies that each question should contain 5 marks. The table prepared should be followed in marking the test. Part.2: Specified Objective Reading Test English Language Assessment and Testing A. In the following questions (1-15), select the most appropriate answers for the spaces to make grammatically correct sentences. 1. George ____ in the library this morning. A. Is studying B. Study C. Usually study D. Are studying 2. Alice _______ the door please, it’s  ­Ã‚ ­Ã‚ ­Ã‚ ­_____ hot in here. A. Open, quite B. Opens, too C. Opened, extremely D. Will you open, terribly 3. Jacob’s hobbies include swimming, jogging, and ______. A. Play football B. Playing football C. To play football D. Football 4. The book was as _____ the movie. A. Interesting as B. More interesting C. As interesting like D. Very interesting 5. Who is ______, Brian or Pete? A. Tall B. Tallest C. Taller D. Is the tallest 6. Mr. Joseph advises that someone ____ the data immediately by email. A. Send B. To sent C. Should send D. Has to send 7. There are only ______ Birthday cards left in the store. A. A little B. A few C. Some D. Few 8. Almost all the Olympic athletes ___ __ for a couple of years before they became stars. A. Trained B. Had been training C. Undergone training D. Underwent training 9. Joshua likes silver coated watches, ______, he does not like diamond coated watches. A. But B. And C. So D. However 10. The school will upgrade _____ Physics laboratory next month. A. there B. their C. its D. it’s B. In the following sentences, one of the underlined words is incorrect. Identify and circle it. 11. Mr. John is telephoning British red cross for help. A. Mr. B. Is C. telephoning D. red

Economics case study Essay Example for Free

Economics case study Essay (a) Explain whether health care is a private , merit or public care (b) Is health care a free good? Explain your answer (c) Does the quote from the doctor suggest that the market for healthcare is in equilibrium? Again explain your answer (d) Compare the effects of an improvement in the quality of product provided by the NHS and that provided by a private health care company (e) Explain 2 meanings of the word efficiency (f) What is likely to happen to private sector firms which are not efficient? (g) In which market structure is information about best practice likely to be most freely available (h) Discuss the private and external benefits of health care. a) A public good is a good that is a benefit to society and is provided free of cost to society, usually by the government running the country. Theses goods are not provided by private companies and firms as they do not render profit, which thus leads to a market failure due to a lack of provision of public/merit goods. Examples for such goods are roads, streetlights, education, public libraries etc. NHS (National Health Service) is a public good and government organization. It is a service that is free at the point of delivery because society pays for it indirectly through taxes. The NHS provides free healthcare to society, this is especially beneficial for the low income group sector of society thus making it a public good. The demand for this service is high, as healthcare is very expensive in the private sector. As the law of demand states that when the prices increase demand decreases. Here there is no actual price for the service thus the demand must be high. But sometimes this high demand creates a problem as the supply cannot be met; public goods are goods that do not render profits. And thus these organizations are run by government spending and may not really be updated with the best quality as they have a limit in their budgets. They do not have the quality of being efficient as they do not make profits from their services. b) A free good is good that is not scarce, has a zero market price and do not have any opportunity costs when consumed. The key word is opportunity cost. (***Free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.) Opportunity cost is the cost of forgoing one opportunity for another. For example A school has been given 10,000$ and it can either spend it on books and supplies or on a new gym. Thus the opportunity cost to build the gym would be the loss of not buying books and vice versa. An example for free good can be sunlight, air, salt water etc. Considering healthcare, it can be noted that healthcare does not fall into the category of free good. It is an economic good even a public organization like the NHS. As NHS is a government funded subject, it is actually just a free service at the point of delivery. The taxpayers pay for this good; therefore it does have a market value indirectly through taxes. And it is not a resource that is available all the time, thus making it limited and not scarce. As it is government funded, the government can choose to spend their money on something else instead of healthcare. Therefore there is an opportunity cost to providing healthcare. The government can may spend the same amount on public structures (roads, streetlights, traffic lights or on education etc). As provision of healthcare has an opportunity cost, it makes it an economic good and not a free good. (*** Economic good is a good that has an opportunity cost thus giving it a price and hence making it scarce.) c) The market for healthcare (pubic healthcare) is not in equilibrium as the doctor quoteswe just get more patients and we cant cope with anymore. Therefore suggesting that the supply cannot meet the demand and thus the market equilibrium is not met. Market equilibrium is when the market is in a stage where the demand meets the supply. For eg In the figure below, we see that at price P1 the quantity Q1 is both demanded and supplied. Thus the market in equilibrium at the price P1 since the quantity of goods that people wish to buy at price Q1 is equal to quantity of the goods the supplier wants to sell at that price. This price P1 is also called as market clearing price, as everything produced is sold. The market thus remains in equilibrium. The healthcare sector (NHS) does not follow this structure of market equilibrium. The figure below shows the demand for healthcare in the private and public healthcare. This follows the demand laws that when prices increase then the demand for the good decreases as can be in seen in the demand for private healthcare services. Whereas the demand for public healthcare is very high as the price is very low or minimal. (Figure 1) Figure 2 When the prices are low then the suppliers supply less of their goods. In the case of healthcare (public healthcare), the providers of this services may not be provide less of their services but the quality and efficiency may be less and improvements may not be made as they are Government organizations and do not have the funds to do so. Figure 3 shows that because of the low prices the demand for the service increases to Q2 and the healthcare providers can only provide services till Q*. More is being demanded than supplied, and thus there is a shortage as there is an excess of demand. Therefore the market equilibrium is altered as the supply does not meet the demand. d) Improvements in the quality provided by the NHS and the private healthcare company. The private sectors main motive is to earn profit. Any private company or firms main goal is to earn profit. This can be done by having a large consumer base, thus to get achieve a large consumer base the firms continuously improve their services and are always striving for efficiency. Therefore an improvement in the private healthcare sector would not make a big difference as these firms are already always trying to provide better services to the consumers in order to make profits. Even though the prices are higher than the public sector people would with money would chose to a private clinic rather than a government healthcare facility, as it would be wiser for them to make use of the better healthcare facilities. If there are improvements in the public sector, the efficiency of the sector is improved and a lot more people would prefer going to public healthcare facilities rather than spending more money for the same service at a private clinic. The demand for the private healthcare services would decrease, and the firms would have to come up with innovative methods to restore their consumer base as a majority of the consumers would prefer paying less for healthcare for the same services provided by the private sector. The private healthcares may even have to shut down due to increasing costs in running their facilities and fewer buyers for their services thus decreasing the revenue they earn. There would be a producer loss for the private sector and a consumer gain for the consumers as they pay for good quality healthcare at a cheaper rate. But this would mean more government spending on healthcare to ensure that the new improvements continue. Or the government may increase the taxes, and thus the tax payers would have to pay more taxes in order for better public healthcare. e) Efficiency getting any given results with smallest inputs or getting maximum output from minimum inputs Efficiency can be classified into 2 categories * Efficiency in consumption ( Allocative efficiency ) * Efficiency in production ( Productive efficiency ) Allocating resources among consumers so that it would not be possible by any re allocation to make people better off without making anyone worse off is called efficiency in consumption. Allocative efficiency in simple terms can be put as doing the right thing. Defining Allocative efficiency when there is no waste in resources in the production of goods, allocative efficiency is maximized. This occurs when there is 0 excess demand and supply in the market (S=D). For eg when a firm produces 5000 flower pots but the market enables the firm to sell only 3500 then the resources have gone waste by producing the excess 1500 goods and there is an inefficiency in the allocation of resources as they could have been better allocated. The firm could have used the same amount of resources for something like fertilizers which would have had a higher demand. Therefore the allocative optimality occurs when the supply equals demand on the market. Allocating available resources between industries so that it will not be possible to produce more of some goods without producing less of others is called efficiency in production. Productive efficiency occurs when goods are produced at the lowest possible cost per unit, taking into account all costs arising. A firm is productively efficient when total use of resources (factors) result in the lowest possible cost per unit of output. This would be the point where average total is minimized. Productive efficiency means doing things right. In the healthcare sector being economically efficient as well as productively efficient is what the private clinics, hospitals etc aim for. To supply the maximum output at the cost of minimum inputs. f) Private firms that are inefficient would not be able to compete with other firms in a competitive market. If a firm is inefficient, the demand for the firms services and goods decrease and the firms consumer base will move on to another firm that does provide efficient goods and services. Or if a firm is allocatively inefficient then its resources go waste and it is unable to make the same revenue like it would have if it had used proper allocation of resources. Lack of productive efficiency would lead to the cost of production to be higher therefore the firm would suffer losses. Taking the 3 different situations in private healthcare * Inefficient services and quality provided: would lead to the loss of customers and eventually revenue, and more competition from other firms. * Improper allocation of resources(spending): spending and wasting money on frivolous items such as curtains and dà ¯Ã‚ ¿Ã‚ ½cor rather than medicines and treatment facilities , the firm would have a decrease in revenue again as people would expect top quality services rather than fancy dà ¯Ã‚ ¿Ã‚ ½cor. * Costs of production and services revenue earned = loss: the firm has spent a lot more on setting up the place and is not gaining maximum profits in return thus being productively inefficient. g) In a private structure information about best practice is likely to be freely available, as in public sectors there is not much incentive to improve techniques and skills. Whereas in the private sector the commercial organizations have an economic incentive to introduce better practices for both market leadership which leads to profits. Eg 2 dentist clinics each one comes up with newer faster and high quality technology for braces such as clinic1 comes up with invisible braces and clinic 2 to outdo clinic 1 comes up with invisible painless clear fit on braces to form a larger consumer market. Whereas in public sector there would be no such highlight as there is no one to compete against and no economic incentive. h) Merit goods are goods that are beneficial to the society and include services like healthcare defense etc. The marginal social benefits in providing healthcare are greater than the marginal production costs. For this reason healthcare is normally left up to the government to provide in many countries as private sector owners find no profit making scheme through it. The private and external benefits of healthcare are many. * Society remains healthy * When society remains healthy then the major workforce remains fit as well * Provision of healthcare = public good, like the NHS makes it easily accessible to the low income society. * If the main workforce of a country has access to healthcare, the overall development of a country increases. * The government also encourages the use /consumption of this service, as it is beneficial for all. * The healthcare services provided, if of good quality, makes sure that everyone in society gets their vaccines, health checkups etc. Thus ensuring that everyone is stable and in a well fit environment. * These services are more beneficial for the lower middle and poorer section of society. The poor do not need to spend much of their little incomes and are assured of the basic services.

Principles of Marketing - Shoes Essay Example for Free

Principles of Marketing Shoes Essay For most women shoes are probably the most important part of the whole outfit. The shoes you wear can increase your confidence or destroy it, and you can never have enough. Companies capitalize on this idea by mostly targeting women when they are marketing their shoe products. The market for fashion forward men is growing rapidly, thus more stores are providing a lot more variety of men’s shoes as well. The shoe market is divided into three major product categories athletic shoes, casual and dress shoes, and then â€Å"boom-or-bust† novelty designs. The shoe industry is one of the more â€Å"mature† industries, meaning that it has passed the emerging and growth stages and the sales are slower and more constant. The average woman owns 17 pairs of shoes. Women make up 25% out of the 40% casual/dress shoes segment, while the remaining 15% of it belongs to men. In order for a company, to retain its old customers and attract new customers, they must continually offer better and bolder shoes. The taste of shoe buyers changes often, and so the retailers must improve their shoes. The improvements in an athletic shoe would focus on comfort and performance enhancement. The dress and casual shoes would rely on the fashion-forwardness and the superior products and novelty designs focus on improving profitability. The whole shoe industry has to be able to adapt to change and with the electronic era here. The biggest change the industry probably has to make is moving to an e-business adjusting a company’s sales to stay the same and even increase, while keeping up with the technology and trends at the same time. That could mean expanding internet sales and closing down low performing stores or just marketing their online segments harder. The Designer Shoe Warehouse, more formally known as DSW, opened in 1969 and over the years has become a â€Å"leading branded footwear and accessories retailer†. DSW offers a wide range of brand name shoes and sneakers for men women kids as well accessories. Their strengths rely in the distinctive and convenient store layout as well as the prices offered to customers. Some shoes at DSW are offered at lower prices than in other stores. DSW is a warehouse with rows upon rows of shoes. The possibilities seem endless. They carry lots of different brands and styles so everyone can find something that they like. The company has 364 stores in 41 states, the District of Columbia, and Puerto Rico, as well as 346 leased departments for other retailers in the US. Not only does DSW have a whole bunch of traditional brick and mortar store locations, there are two websites. There is a product site where you can purchase shoes and accessories, and there is an investor relations site where you can find information about the company, press releases, SEC filings, and stock information since it is a publicly traded company. DSW became public in 2005. One effort in retaining customers would be their rewards system. To become a member is free of charge and you receive reward certificates after every 1,500 points earned. There are special deals and offers that are available to members only, such as, double-point shopping days twice a year, birthday certificates, and tracking purchases. And if you want to, you could upgrade your membership to the Premier Rewards status; for a small price. But, the Premier Reward members get all the perks, such as free next day shipping, triple-point days twice a year and access to events and offers that are just exclusively for them. The product website has an easy layout for customers divided into categories and sub categories. When a customer is in the process of looking for a shoe to purchase there are many great features included to help along the way. Such as full product detail that includes a colorful description of the shoe, the materials the shoe is made out of, and the dimensions. The customer can see ratings other people give the shoe such as duration, width, and comfort. There are also indications on the site that are more specific to feet preferences. Options such as choosing whether you want the shoe to come in a wide or narrow, the different colors and sizes available are given to the customer as well as, compare prices to show you how much you can save on a particular shoe. These details help the customers find a shoe that is the best for them. ALDO is a private company that is deeply rooted in culture, tradition, and service to others. Their mission is to deliver Total Customer Service, and make people feel good through the products that they provide. Similar to DSW, ALDO sells shoes and accessories to men and women. ALDO stores are found all over the world in the United States, Canada, the United Kingdom, and 60 other countries. ALDO’s success relies on its ability to be fashion forward and globally conscious. This company is big on giving back and the employees participate in community service events, fundraisers and causes. One big cause ALDO participates in is the fight against AIDS. They have been involved with the fight since 1985 but in 2005 the ALDO Group launched campaign called ALDO fights AIDS that has been spreading awareness and raising money for a cure by using talented and known celebrities and media genres to donate as well as promote it. Something that differentiates ALDO’s website is that they have a ‘Trends’ tab on their website that describes the looks, or styles they represent and has a gallery of pictures to show how they would dress while wearing the shoes. To make it easier for the customer, they have a section on the website that has the top pic ks for both men and women. When thinking about purchasing a pair of shoes from ALDO there are many helpful things such as videos to teach you about the style of the shoes, colors available, a full written description of the material of the outside of the shoe and what the soles made of and a size guide with US and European sizes since their shoes vary in the sizes offered. The website also provides recommendations on what else you may like according to their beliefs. ALDO offers free returns and fast delivery. There is a new age among us where shoe stores don’t have to actually have a building, but only a space online to sell and showcase shoes. Zappos is one of those stores. Zappos was founded in 1999 at the peak of the internet boom because the founder Nick Swinmurn was dissatisfied with the shoe market. No one retailer had everything that he was looking for. The vision for the company is to have the best service and best selection online and they are living the vision, and have been evolving with the market for the past 9 years. Zappos has been called the Amazon of shoes. Even though the company does not have traditional brick and mortar stores they do have a warehouse that houses all of the shoes that they make available for sale. Zappos is a family that is made up of different members that do different things. The first member is Zappos.com, Inc. which has the facilities, finance Treasury and Accounting departments, the Help Desk , Human Resources, etc. The next member of the family is Zappos CLT which takes calls, emails and chat live with customers. Zappos Development is responsible for content, creativity and marketing. Zappos Gift Cards sells gift cards. Zappos Insights provides insight into the company culture and mentors people on Zappos Family culture. Zappos IP is comprised of development and the Project Management Team. Zappos Merchandising develops relationships with the vendors and purchase the products on the site. Zappos Retail consists of clothing and apparel to help with retail therapy. And the last member of the family is 6pm.com, LLC, this site sells shoes, clothing, bags, and accessories at discount prices. The Zappos Family has ten core values that they live and abide by in order to grow strong and fulfill their goal to have the best service and best selection online. When on the Zappos website it is extremely easy to navigate through the pages. There are many categories and sub categories to choose from and the selections under them are endless. Zappos currently houses 1,140 different brands of shoes clothing and accessories with the goal and plan on increasing that number. They sell merchandise from Crooks and Castles which sells hip clothing to Giuseppe Zanotti which sells expensive high fashion shoes, heels, boots, and sandals. A newer, all internet company is Just Fabulous or JustFab.com. This company is led by, fashion icon and owner of Baby Phat, Kimora Lee Simmons. JustFab keeps its members and customers up-to-date with fashion trends and styles. This company is differentiated because when you first sign up for JustFab, you take a style quiz about the different styles and looks you like. And every month your own style experts pick out items that they think you will like, and adds them to your boutique. There is a VIP membership, where members pay $39.95 for everything on the site and receive free shipping and returns. There is no obligation to pay but each month you must browse your boutique by the 5th or else you will be charged the $39.95. It is very important for a company to differentiate itself from others. Differentiation is key to getting and retaining customers, whether the differentiation comes from customer service, brand style, membership perks, etc. The companies selected all have things that differentiate them from each other, most of them relying on their rewards programs and customer service. DSW and Zappos pride themselves on having a wide range and variety of shoes, accessories, and clothing. They both try to be a â€Å"one-stop-shop† getting all of your needs fulfilled in one place. I think the personalized stylist in the JustFab Company is a brilliant idea because it is a form of interactive marketing. They are increasing relationships between the customer and the company. The only critique of JustFab is in the variety and styles. Most of the shoes and clothes they sell look cheap and ugly, but that is the price to pay when you are only spending about $40.00 for a pair of shoes, when they can run from $60-$200 for a good pair, or even more. ALDO has a strong sense of community and the products are extremely stylish. The AIDS campaign is also a good sense of social responsibility that increases the goodwill of the company. Out of all the companies the best and most effective business model and presence would have to be Zappos’s. The Zappos Family established a set of goals in the beginning and have been working toward them ever since. They live, work, and thrive by their ten Zappos Family Core Values. They are constantly working on growing the company and offering more brands to sell. The prices are good because they give sales on different shoes periodically. One thing I would do to better the company would implement a â€Å"boutique† just like in JustFab because all the variety it can be a little overwhelming at times. Websites Used http://www.dsw.com/ http://investors.dswshoe.com/ http://www.aldoshoes.com/us/culture http://www.justfab.com/how-justfab-works.htm http://about.zappos.com/ http://www.statisticbrain.com/footwear-industry-statistics/ http://www.investopedia.com/terms/ http://articles.philly.com/2011-10-18/entertainment/30292867_1_shoes-foot-pain-women http://www.valueline.com/Stocks/Industry_Report.aspx?id=7259

Energy Efficiency of a PRO Process

Energy Efficiency of a PRO Process Introduction The global energy demand is expeditiously increasing due to rapidly expanding population and their improved living standard. Although fossil fuels are mostly contributing to fulfilling this demand, the consumption has already exceeded the capacity of sustainable energy production (Efraty, 2013)(Yip et al., 2011). It is often claimed that we have enough reserves of coal, gas, and oil while the real scenario is different. Environment scientists reported that energy reserves are decreasing with time, which would be diminished within few decades (Figure 1). The lifetime of these reserves would be extended slightly if new reservoirs can be identified. Discovering new wells is becoming harder day-by-day and if it is discovered, the amounts of fuels would be significantly lower than the ones that have been found in the past1. Figure 1: The trends of global fossil fuels reserves[1] The rising energy demand and limited reserves of fossil fuels have motivated to researchers for exploring alternatives sources of renewable energy. Researchers have already discovered various sources of energy while wind, solar, tidal and biomass have been used for sustainable energy production (Straub, Deshmukh, Elimelech, 2015).ÂÂ   However, expensive equipment and high installation cost coupled with the uneven distribution of energy throughout the year have prevented them from being used widely (Sharif, Merdaw, Aryafar, Nicoll, 2014). Recently, a newly emerging source of clean energy called Osmotic power has attracted much attention to the researcher, which derived from salinity gradients found worldwide where two sources of water with different salinities are available next to each other (Y. C. Kim Elimelech, 2013).ÂÂ   The availability and predictability of osmotic power are much greater than the intermittent renewables like wind and solar. Salinity gradient is the difference in salt concentration between two solutions. The enormous amount of energy released from the mixing of two solutions of different salinities and this amount rises for higher concentration difference between the solutions. Small-scale investigations have been done for the mixing of freshwater and seawater, which reported that 2.6 MW energy produced for a flow of 1m3/s freshwater when mixed with seawater (Veerman, Saakes, Metz, Harmsen, 2009). Several technologies are being used to harvest osmotic power such as reverse electrodialysis (RED) (Achilli Childress, 2010) (Yip Elimelech, 2012),ÂÂ   pressure retarded osmosisÂÂ   (PRO) (Altaee Sharif, 2015)(Thorsen Holt, 2009)(Norman S., 2016), capacitive mixing (CAPMIX) (Reuters News Agency, n.d.), and hydrogel mixing (J. Kim, Jeong, Park, Shon, Kim, 2015). Among the technologies, RED and PRO are more advanced and demonstrated at pilot scale and both converts chemical potential to useful wo rk by the controlled mixing of two solutions of different salt concentration (Achilli Childress, 2010)(Yip Elimelech, 2014). RED is a membrane-based technology, which is driven by the Nernst potential, a manifestation of chemical potential difference. It uses a stack of altering ion exchange membranes that selectively allows ion permeation across the membranes. The net ion flux across the membranes is converted directly to electric current (Norman S., 2016)(Pattle, 1954). The process is very efficient for power generation but economically inefficient. The cost prices of available RED membrane is out of range, and recent investigations have showed that the price has to be reduced a hundred times to make the technology affordable (Post et al., 2010). The development of such type of membranes is very time consuming and difficult to achieve (Turek Bandura, 2007). Also, The operations of the RED process is complex and highly sensitive to the process parameters, which requires elaborate control system (Altaee Sharif, 2015). Alike reverse electrodialysis, PRO is also a membrane-based technology, but the difference is, PRO uses a single salt-rejecting semipermeable membrane instead of a stack of ion-exchange membranes. It utilizes the salinity gradient as osmotic power difference to drive the water permeation across the membrane from low salinity feed solution to high salinity draw solution. The expanding volume of draw solution flows through a hydro-turbine that generates useful mechanical and electrical works [18][19]. The design and operations of PRO are much simpler, and it does not depend too much on operational parameters except operating pressure of membrane at draw solution side. The recent analysis shows that PRO can achieve both greater efficiencies and power densities than RED and other existing technologies [14]. Most of the PRO studies have been focused on the mixing of seawater and freshwater, but this mixing scheme has been found to be unfeasible due to the lower power densities. Researchers agree that more study is necessary to assess the feasibility of processes based on streams of higher salinity. One of such processes is the energy recovery from desalination units by taking advantages of the mixing of discharged brine and seawater. Another process is the mixing of seawater with high salinity produced water from oil and natural gas exploration. However, the main problems of these process are concentraion polarization and salt leakage, which limit the PRO performance by reducing the driving force across the membrane. Before investigations to establish a viable PRO process for the large-scale operation, have focused on developing high-performance membrane and setting up suitable conditions to maximize the energy yields. Several thermodynamic properties are necessary to set up appropriate conditions to assess the performance of PRO process. The first of them is the Gibbs free energy of mixing because it provides the upper limit to the shaft power that is possible to recover from a mixing process, which occurs at constant temperature and pressure. Another property is osmotic pressure, which in necessary to establish operating pressure at different parts of the plant. Entropies and enthalpies are needed to evaluate the mechanical power of the rotary equipment involved. This work demonstrates a thermodynamic model to evaluate all of them in order to maximize the power recovery from PRO process. The Q-electrolattice equation of (EOS), which extends a lattice-based fluid model for electrolyte solutions, is adopted. The model also includes recently developed equations for PRO that considers concentration polarization; reverse salt permeability, and membrane fouling to predict water and salt flux across the membrane. In addition, most PRO models are based on solutions of Na+ and Cl ions only, whereas, in practice, saline water contains other ions in addition to these two.ÂÂ   This work reports simulations of PRO processes that consider the presence of multiple ions in solutions (Na+, K+, Mg2+, Ca2+, Cl- and SO42-). The existing model mostly uses different platforms to calculate osmotic power, power density, and flux across the membrane (e.g. OLI-software is used to calculate osmotic power and another program for flux and power density), that increase the possibility of getting erroneous value because all these are inter-dependent. On the other hand, this model constantly and accurately determines all of them by a single program. Initial investigations have been done for freshwater+sewater and seawater+brine systems with single-stage PRO configuration. The predicted osmotic pressure, water flux across the membrane and recoveries of mechanical power are in very good agreement with experimental literature data. This set of results suggests that the Q-electrolattice EOS is a suitable model for the calculation of thermodynamic properties needed to assess the performance of PRO plants.ÂÂ   Now, it is planning this model for very high salinity solutions with multiple stage configurations. A techno-economic analysis will be done for the feasibility study of PRO process implementing at industrial scale. Aim and Objectives: The aim of this work is to develop a thermoynamic model based on Q-electrolattice equation of state for PRO process, and implement it to predict different thermodynamic properties in order to caltulate water and salt flux across the membrane and power densities. The various objectives associated with this aim are delineated below: Implement Q-electrolattice equation of state for the solutions of multiple salts to calculate osmotic power and verify the results with literature experimental data. Implement recently developed mass and salt flux equations, which considered concentration polarization, reverse salt flux and fouling of membrane. Implement basic thermodynamic relations for PRO units to determine entropies and enethalpies accurately. Develop the model for freshwater-seawater system with single stage configuration and extended it for higher salinity system with multiple stage configuration. Implement the cost equations to determine the capital cost for installation of the PRO units. Literature Review Q-elctrolattice equation of state The elctrolattice equation of state (EOS) was developed using the same methodology presented by Myers et al. (Myers, Sandler, Wood, 2002), based on the Helmholtz energy approach. The residual Helmholtz energy at a given temperature and volume is calculated by the addition various contributions along a hypothetical path.ÂÂ   These contributions consist of ion-solvent and solvent-solvent interaction over the short range, solvation effects, and ion-ion interactions over the long range. The total process is divided into four steps along a thermodynamic path( a. Zuber et al., 2013): Step-1: It is assumed that a reference mixture consisting of charged ions and molecules is in a hypothetical ideal gas state at temperature T and volume V. In the first step, the charges on all ions are removed. The change in Helmholtz energy is accounted by the Born equation for ions in a vacuum, Step-2: The short-range attractive dispersion and repulsive forces due to excluded volume are turned on. Also, self-association of solvent molecules can occur. The MTC EOS is used to calculate the change in Helmholtz energy for this step,. Step-3: The ions are recharged. The change in Helmholtz energy is accounted for by the Born equation for ions in a dielectric solvent, Step-4: The long-range interactions among the ions in solution are taken into account using the Mean Spherical Approximation (MSA), and the corresponding change in the molar Helmholtz free energy is denoted by . The residual Helmholtz energy for forming an electrolyte solution is thus given by: wherein So, To model electrostatic interactions, a single salt electrolyte solution is divided into five regions: three for solvent (D, ÃŽÂ ±, and ÃŽÂ ²), one for cation (C) and one for anion (A). To determine the MTC Helmholtz energy change, the model uses seven parameters to represent pure solvents.ÂÂ   The model assumes that the region-region interaction (except for ÃŽÂ ±-ÃŽÂ ²) are dispersion interactions, which are temperature dependent. In addition, it also assumed that the short-range interactions between the ÃŽÂ ± and ÃŽÂ ² region are zero.ÂÂ   This is summarized below: In addition, hydrogen bonding interactions are taken to be temperature independent. It is assumed that the interaction between the solvent and each charged species is equal; short-range interaction between opposite ions and same charge are neglected altogether.ÂÂ   This is summarized below: The Q-electrolattice equation of state is an extended version of the EOS in which an explicit MSA term is used which allows for unequal ionic diameters (which are ultimately regressed using experimental data). PRO principles Basic Theory Reference: Achilli, A., Childress, A. E. (2010). Pressure retarded osmosis: From the vision of Sidney Loeb to the first prototype installation Review. Desalination, 261(3), 205-211. https://doi.org/10.1016/j.desal.2010.06.017 Altaee, A., Sharif, A. (2015). Pressure retarded osmosis: advancement in the process applications for power generation and desalination. In Desalination (Vol. 356, pp. 31-46). Elsevier B.V. https://doi.org/10.1016/j.desal.2014.09.028 Efraty, A. (2013). Pressure retarded osmosis in closed circuit: a new technology for clean power generation without need of energy recovery. Desalination and Water Treatment, 51(40-42), 7420-7430. https://doi.org/10.1080/19443994.2013.793499 Kim, J., Jeong, K., Park, M. J., Shon, H. K., Kim, J. H. (2015). Recent advances in osmotic energy generation via pressure-retarded osmosis (PRO): A review. Energies, 8(10), 11821-11845. https://doi.org/10.3390/en81011821 Kim, Y. C., Elimelech, M. (2013). Potential of osmotic power generation by pressure retarded osmosis using seawater as feed solution: Analysis and experiments. Journal of Membrane Science, 429, 330-337. https://doi.org/10.1016/j.memsci.2012.11.039 Myers, J. a., Sandler, S. I., Wood, R. H. (2002). An Equation of State for Electrolyte Solutions Covering Wide Ranges of Temperature, Pressure, and Composition. Industrial Engineering Chemistry Research, 41(13), 3282-3297. https://doi.org/10.1021/ie011016g Norman, S. L., S., R. (2016). Osmotic Power Plants Author ( s ): Sidney Loeb and Richard S . Norman. Science, 189(4203), 654-655. Pattle, R. E. (1954). Production of Electric Power by mixing Fresh and Salt Water in the Hydroelectric Pile. Nature. Post, J. W., Goeting, C. H., Valk, J., Goinga, S., Veerman, J., Hamelers, H. V. M., Hack, P. J. F. M. (2010). Towards implementation of reverse electrodialysis for power generation from salinity gradients. Desalination and Water Treatment, 16(1-3), 182-193. https://doi.org/10.5004/dwt.2010.1093 Reuters News Agency. (n.d.). Norway Opens Worlds First Osmotic Power Plant. Retrieved January 17, 2013, from http://www.reuters.com/article/2009/11/24/us-nor way-osmotic-idUSTRE5A-N20Q20091124 Sharif, A., Merdaw, A., Aryafar, M., Nicoll, P. (2014). Theoretical and Experimental Investigations of the Potential of Osmotic Energy for Power Production. In Membranes (Vol. 4, pp. 447-468). https://doi.org/10.3390/membranes4030447 Straub, A. P., Deshmukh, A., Elimelech, M. (2015). Pressure-retarded osmosis for power generation from salinity gradients: is it viable? Energy Environ. Sci. https://doi.org/10.1039/C5EE02985F Thorsen, T., Holt, T. (2009). The potential for power production from salinity gradients by pressure retarded osmosis, 335, 103-110. https://doi.org/10.1016/j.memsci.2009.03.003 Turek, M., Bandura, B. (2007). Renewable energy by reverse electrodialysis. Desalination, 205(1-3), 67-74. https://doi.org/10.1016/j.desal.2006.04.041 Veerman, J., Saakes, M., Metz, S. J., Harmsen, G. J. (2009). Reverse electrodialysis: Performance of a stack with 50 cells on the mixing of sea and river water. Journal of Membrane Science, 327(1-2), 136-144. https://doi.org/10.1016/j.memsci.2008.11.015 Yip, N. Y., Elimelech, M. (2012). Thermodynamic and energy efficiency analysis of power generation from natural salinity gradients by pressure retarded osmosis. Environmental Science and Technology, 46(9), 5230-5239. https://doi.org/10.1021/es300060m Yip, N. Y., Elimelech, M. (2014). Comparison of Energy Efficiency and Power Density in Pressure Retarded Osmosis and Reverse Electrodialysis (7th Editio). Yip, N. Y., Tiraferri, A., Phillip, W. A., Schiffman, J. D., Hoover, L. A., Kim, Y. C., Elimelech, M. (2011). Thin-film composite pressure retarded osmosis membranes for sustainable power generation from salinity gradients{_}. Environmental Science and Technology, 45(10), 4360-4369. https://doi.org/10.1021/es104325z Zuber, A., Figueiredo, R., Castier, M. (2014). Fluid Phase Equilibria Thermodynamic properties of aqueous solutions of single and multiple salts using the Q-electrolattice equation of state. Fluid Phase Equilibria, 362, 268-280. Zuber,ÂÂ   a., Checoni, R. F., Mathew, R., Santos, J. P. L., Tavares, F. W., Castier, M. (2013). Thermodynamic Properties of 1:1 Salt Aqueous Solutions with the Electrolattice Equation of State. Oil Gas Science and Technology Revue dIFP Energies Nouvelles, 68(2), 255-270. https://doi.org/10.2516/ogst/2012088 This work focuses on developing a thermodynamic model to analyse the energy efficiency of a PRO process in order to maximize the power recovery. It uses Q-electrolattice equation of state (developed for mixtures with mixed electrolytes) that can accurately determine various thermodynamics properties such as vapor pressure, osmotic coefficient, osmotic pressure, entropy and enthalpy at different conditions of concentration temperature and pressure (A. Zuber, Figueiredo, Castier, 2014). The model is implemented to XSEOS excel tool to calculate these thermodynamic properties. Moreover, it does not have any limitations to calculate osmotic pressure and other properties for very high concentraion solution containing multiple salts at extreme high temperation and pressure conditions. Achilli, A., Childress, A. E. (2010). Pressure retarded osmosis: From the vision of Sidney Loeb to the first prototype installation Review. Desalination, 261(3), 205-211. https://doi.org/10.1016/j.desal.2010.06.017 Altaee, A., Sharif, A. (2015). Pressure retarded osmosis: advancement in the process applications for power generation and desalination. In Desalination (Vol. 356, pp. 31-46). Elsevier B.V. https://doi.org/10.1016/j.desal.2014.09.028 Efraty, A. (2013). Pressure retarded osmosis in closed circuit: a new technology for clean power generation without need of energy recovery. Desalination and Water Treatment, 51(40-42), 7420-7430. https://doi.org/10.1080/19443994.2013.793499 Kim, J., Jeong, K., Park, M. J., Shon, H. K., Kim, J. H. (2015). Recent advances in osmotic energy generation via pressure-retarded osmosis (PRO): A review. Energies, 8(10), 11821-11845. https://doi.org/10.3390/en81011821 Kim, Y. C., Elimelech, M. (2013). Potential of osmotic power generation by pressure retarded osmosis using seawater as feed solution: Analysis and experiments. Journal of Membrane Science, 429, 330-337. https://doi.org/10.1016/j.memsci.2012.11.039 Myers, J. a., Sandler, S. I., Wood, R. H. (2002). An Equation of State for Electrolyte Solutions Covering Wide Ranges of Temperature, Pressure, and Composition. Industrial Engineering Chemistry Research, 41(13), 3282-3297. https://doi.org/10.1021/ie011016g Norman, S. L., S., R. (2016). Osmotic Power Plants Author ( s ): Sidney Loeb and Richard S . Norman. Science, 189(4203), 654-655. Pattle, R. E. (1954). Production of Electric Power by mixing Fresh and Salt Water in the Hydroelectric Pile. Nature. Post, J. W., Goeting, C. H., Valk, J., Goinga, S., Veerman, J., Hamelers, H. V. M., Hack, P. J. F. M. (2010). Towards implementation of reverse electrodialysis for power generation from salinity gradients. Desalination and Water Treatment, 16(1-3), 182-193. https://doi.org/10.5004/dwt.2010.1093 Reuters News Agency. (n.d.). Norway Opens Worlds First Osmotic Power Plant. Retrieved January 17, 2013, from http://www.reuters.com/article/2009/11/24/us-nor way-osmotic-idUSTRE5A-N20Q20091124 Sharif, A., Merdaw, A., Aryafar, M., Nicoll, P. (2014). Theoretical and Experimental Investigations of the Potential of Osmotic Energy for Power Production. In Membranes (Vol. 4, pp. 447-468). https://doi.org/10.3390/membranes4030447 Straub, A. P., Deshmukh, A., Elimelech, M. (2015). Pressure-retarded osmosis for power generation from salinity gradients: is it viable? Energy Environ. Sci. https://doi.org/10.1039/C5EE02985F Thorsen, T., Holt, T. (2009). The potential for power production from salinity gradients by pressure retarded osmosis, 335, 103-110. https://doi.org/10.1016/j.memsci.2009.03.003 Turek, M., Bandura, B. (2007). Renewable energy by reverse electrodialysis. Desalination, 205(1-3), 67-74. https://doi.org/10.1016/j.desal.2006.04.041 Veerman, J., Saakes, M., Metz, S. J., Harmsen, G. J. (2009). Reverse electrodialysis: Performance of a stack with 50 cells on the mixing of sea and river water. Journal of Membrane Science, 327(1-2), 136-144. https://doi.org/10.1016/j.memsci.2008.11.015 Yip, N. Y., Elimelech, M. (2012). Thermodynamic and energy efficiency analysis of power generation from natural salinity gradients by pressure retarded osmosis. Environmental Science and Technology, 46(9), 5230-5239. https://doi.org/10.1021/es300060m Yip, N. Y., Elimelech, M. (2014). Comparison of Energy Efficiency and Power Density in Pressure Retarded Osmosis and Reverse Electrodialysis (7th Editio). Yip, N. Y., Tiraferri, A., Phillip, W. A., Schiffman, J. D., Hoover, L. A., Kim, Y. C., Elimelech, M. (2011). Thin-film composite pressure retarded osmosis membranes for sustainable power generation from salinity gradients{_}. Environmental Science and Technology, 45(10), 4360-4369. https://doi.org/10.1021/es104325z Zuber, A., Figueiredo, R., Castier, M. (2014). Fluid Phase Equilibria Thermodynamic properties of aqueous solutions of single and multiple salts using the Q-electrolattice equation of state. Fluid Phase Equilibria, 362, 268-280. Zuber,ÂÂ   a., Checoni, R. F., Mathew, R., Santos, J. P. L., Tavares, F. W., Castier, M. (2013). Thermodynamic Properties of 1:1 Salt Aqueous Solutions with the Electrolattice Equation of State. Oil Gas Science and Technology Revue dIFP Energies Nouvelles, 68(2), 255-270. https://doi.org/10.2516/ogst/2012088 [1] All fossil fuel reserve and consumption data from CIA World Factbook

Sources and Implications in Paul Ricoeurs Ideology Concept :: Paul Ricoeur Philosophy Philosophical Essays

Sources and Implications in Paul Ricoeur's Ideology Concept (1) ABSTRACT: This paper intends to shed light on the issue of ideology as found in the work of Ricoeur. According to Ricoeur, ideology is not only distortive of social reality; it is as well related to society's power and integration, which in fact changes our way of understanding the entire world. Ideology is an endless and unresolvable problem, since there is no non-ideological place from which to discuss ideology. The phenomenological hermeneutic is employed in an attempt to mediate ideological phenomena in a Ricoeur-like fashion. 1. Introduction Once the contemporary trend in Philosophy moves toward the praxis, our aim in this paper is to take this point into amount to trace the main features of Paul Ricoeur concept of ideology. As a minor purpose we provide a Theoretical framework to think deeply about political and social praxis. This is so as a matter of make them feasible answers to problems that have been appearing recently. It is important to highlight the contribution of Paul Ricoeur to Social Philosophy and Ethics. Ricoeur shows a bright and powerful way to make his points understandable, besides showing a good classical education on discussing issues that requires a philosophical tradition. 2. A Brief Historical Overview on the Concept of Ideology This section presents a brief historical overview on the concept of ideology from its original sources to sophisticated definitions taking the hermeneutic method as granted. The word ideology was created by Destutt de Tracy to define the main purposes of science that aims to understand the ideas, its characteristics and laws and its relation to the signs that represent it as well. After that the same acquires another meanings to other philosophers as Auguste Comte and Émile Durkeim. Ideology is also assumed to be a way of social reality hiding which means a disclosure in the most definitions found in many dictionaries of Philosophy. Moreover it tries to represent a fraud world, imposing a dominant social class point of view to the lower classes. From Ricoeur's point of view, it is possible to realize this is a narrow view which stresses only the negative side of the discussion. In order to advance in such a discussion, Ricoeur's proposal is to rethink the problem until it is possible to find a duple sense and a wider point of view. There is a long history words with respect to a false suspicion Marxism is only one link in this chain.

Standardization of Language Essay -- Persuasive Argumentative Speaking

Standardization of Language Language is a method in which individuals communicate to get their opinion and ideas across to the other party. It varies in its communication methods; it can be verbal and physical i.e. body language. A language is significantly related to the speaker’s language culture and identity, any alteration in language causes an effect on identity. Therefore I believe that language should be standardized under specific rules, regulations that support the language and prevent merging with other languages to avoid cultural assimilation. However, this standardization does not discriminate or disallow any other language to be practiced, by accepting diversity i.e. allowing English to be spoken in a Spanish speaking country, but disallowing Spang-lish. Thus I believe that language blend is unacceptable. Moreover, with rules and regulations speakers should respect their language and avoid its alternation, since it is part of who they are and what makes them special. Arabic is a language that is an example of a language that is spoken with rules and regulations that govern it, these rules come from the holy Quran. When Arabic goes through grammatical alteration, the language loses its richness, and no longer sounds the tough language that makes it special worldwide. Currently, with all the westernization occurring in the Arab world, many have diverted from the standard Arabic. Families have changed their first language to English; from my point of view, ...

Novelty Never Lasts :: essays research papers

Novelty Never Lasts One thing I have recently begun to learn in life is that the novelty of anything, given a little bit of time, no matter how fascinating or unusual it was at first, usually wears off quicker than one would prefer. I have found this to apply to nearly everything I have experienced in my life, and a frightening term comes to mind. "jaded." At least it should be frightening to a mere seventeen year old, with so much left to do in life. I am more than confident that this is just a passing phase, but nonetheless I have discovered how quickly the novelty of certain things can wear off from the experience I have had in the jobs I have held and from the repeated action of doing anything that I find enjoyable on a regular basis. Through the jobs I have held both at a local pizza restaurant and movie theater, I have found that any novelty that pizza and movies once had is no longer there. I can easily remember back before my first job at the pizzeria when I savored the opportunity to eat pizza as often as I could. Now, thanks to the fact that I ate pizza almost every time I worked during that year, pizza just doesn't taste that good anymore. Whenever my family orders a pizza for dinner, I really don't look forward to it as much as I used to. Instead, I just shrug it off, "Pizza, big deal, what else do we have to eat?" This same loss of appreciation has happened with my second job as well. I have been working at Sony Theater's Palace Nine for about four months now, and I can easily say that I don't really enjoy an outing to the movies as much as I used to enjoy them. Probably because I see them all for free now, but mostly because I know exactly how the movie theater works, I no longer experience the same thrill about going to the movies that I once did. I know all the ins and outs of the business I need to, and I am no longer fascinated by the movie theater industry. I find this loss of appreciation unfortunate to say the least, but at least I was making some money in the process. I have also found that novelty can wear off through the repeated action of doing anything that I find enjoyable on a regular basis. A couple examples of this would be billiards and traveling. Last year, my friends and I would Novelty Never Lasts :: essays research papers Novelty Never Lasts One thing I have recently begun to learn in life is that the novelty of anything, given a little bit of time, no matter how fascinating or unusual it was at first, usually wears off quicker than one would prefer. I have found this to apply to nearly everything I have experienced in my life, and a frightening term comes to mind. "jaded." At least it should be frightening to a mere seventeen year old, with so much left to do in life. I am more than confident that this is just a passing phase, but nonetheless I have discovered how quickly the novelty of certain things can wear off from the experience I have had in the jobs I have held and from the repeated action of doing anything that I find enjoyable on a regular basis. Through the jobs I have held both at a local pizza restaurant and movie theater, I have found that any novelty that pizza and movies once had is no longer there. I can easily remember back before my first job at the pizzeria when I savored the opportunity to eat pizza as often as I could. Now, thanks to the fact that I ate pizza almost every time I worked during that year, pizza just doesn't taste that good anymore. Whenever my family orders a pizza for dinner, I really don't look forward to it as much as I used to. Instead, I just shrug it off, "Pizza, big deal, what else do we have to eat?" This same loss of appreciation has happened with my second job as well. I have been working at Sony Theater's Palace Nine for about four months now, and I can easily say that I don't really enjoy an outing to the movies as much as I used to enjoy them. Probably because I see them all for free now, but mostly because I know exactly how the movie theater works, I no longer experience the same thrill about going to the movies that I once did. I know all the ins and outs of the business I need to, and I am no longer fascinated by the movie theater industry. I find this loss of appreciation unfortunate to say the least, but at least I was making some money in the process. I have also found that novelty can wear off through the repeated action of doing anything that I find enjoyable on a regular basis. A couple examples of this would be billiards and traveling. Last year, my friends and I would

Impact of a major change at Blacks Essay

As I also stated in my introduction there have been many changes at Blacks recently in the last few months. Blacks are a fairly new business but have already become on of the UK’s leading suppliers of outdoor gear. Since opening they have generated high revenue and have been highly profitable every year. Every year Blacks beats the previous year in sales which shows that their market share is also increasing. As Blacks looked at their financial status at the beginning of the year and looked at their objectives there was suddenly an opportunity in the market. Competitor called Outdoors, who supply similar products to Blacks for camping was in financial crisis. The only way for Blacks to increase their market share is to close in on competitors. Blacks saw their opportunity and starting buying Outdoors’ shares. Before buying shares though Blacks approached Outdoors and asked if they would be willing to comply with a friendly take over, but they rejected hoping that there financial crisis would be resolved. It soon became obvious that they were in too much debt so Blacks seized their opportunity and bought them out. A hostile takeover was imposed and there was nothing the firm could do. They tried to resist the takeover bid but could not manage the finances. The board of directors did their best to ensure shareholders that their interests would be best protected with the current board but many fled They are now in the process of changing these stores into Blacks stores. The implication of this change has had a big effect on both Blacks’ employees and Outdoors’ employees. There were feelings of fear as to what will happen with so many job that and who would work in the new stores. In order to show compassion to the existing workers of Outdoors it was decided that they were going to keep the majority of workers and only make a few redundant that had little product knowledge or were just simply not needed. However the staffs were assured that changes would be made in the culture so as to meet the required level of customer service that Blacks offer. This caused some unrest as they resisted to changes Due to workers being let go some rumours got around through to Blacks stores that existing Blacks employees may have been dropped. However it was just a rumour that fizzled out and started with no real reliable source. This was one main change that happened at Blacks. Another was the change of manager at the beginning of the year. As I have already stated the change in manager has not been the best to date. The new manger has adopted an autocratic style of management. This leaves no space for ideas to be shared or any participation in decision making. As a result of this many workers were threatening to leave as before the manger had come we were constantly making bonus by reaching our targets. Since he came though, we have not been able to make target because the workers are de-motivated. Ways of handling Resistance to Change The new changes at Blacks have affected the natural order of things at the workplace, for example, new working practices will be introduced, staff have been made redundant and some staff may be re-located to new stores. This in itself will lead a natural resistance to change, so the question is: how should managers handle this resistance to change? I will propose six easy steps: 1. Managers should keep workers informed at each stage as to what is going to happen. This can be done by having: -regular staff meetings -regular discussions -issue bulletins -team briefings 2. Managers need to involve workers in the decision making process. This way it helps them to feel a part of the organisation 3. Take steps to avoid rumours spreading and misinformation circulating within and outside the company 4. Set up works council where worker representatives can meet with senior management and discuss issues pertaining to the future of the business 5. Invest in training to enable workers to cope with change, also offer counselling to the workers who may need to be made redundant 6. Review the organisational culture to ensure it fits with the future plans for the business

101 Topics to Write About in Your Articles, Newsletters and Blogs

You are here: Home / Blogging / 101 Topics to Write About in Your Articles, Newsletters and Blogs 101 Topics to Write About in Your Articles, Newsletters and Blogs BY SUSAN YOUNG AT 10:34 PM 11 COMMENTS Finding a topic to write about for your e-zine, blog post, or bylined article can cause a lot of people and â€Å"non-writers† to stress over topics, ideas and creativity. I thought I’d help by offering you 101 ideas that you can write about. Keep this in mind. These topics are great for video blogs too. You may wonder how you can connect these back to your business, products, services, clients and prospects.Yes, even a trip to the mall or a conversation with your dry cleaner are topics or examples worthy of mentions in your articles and blog posts. Become â€Å"Life’s Little Observer† and use your writing and the topics as they relate to the bigger picture–like your customer service philosophy, your new product, your policies, relationships, attitud es, success, motivation, lessons learned, â€Å"A-HA† moments and more. The key is to show your reader how your example or story is relevant to them and how you can help them. Share a piece of yourself along the way. Here we go: Your business A new product or service An old product/serviceYour ideal client Tips on your expertise How you broke an old habit Life lessons learned A mentor A vacation A challenge you have overcome A challenge you are dealing with A challenge you need/want to overcome A child who has inspired you Your first car Your new car/dream car A current event Your hero A childhood lesson An award you have won Your unfulfilled dream A sibling Your parents Your grandparents Vacation trips in the car Airport/travel stories Your best friend Gardening Customer Service A college experience Your favorite teacher A book you just read Your favorite book A quote A local event/incident A speech you heardA speech you gave A run-in with a neighbor Family reunions Holidays Music you enjoyed when growing up The traits of your favorite Superhero or Fairy Tale Character Your birthday Anniversary of your company An experience you’ve shared with your partner/children An experience you’ve shared with a colleague An experience you’ve had with a complete stranger Moving to another home Moving to a new city A movie you just saw A hobby you have cultivated over the years A collection you have kept for a long time A show you have seen A sporting event The Top 5 Things You Want to Do Before You Die Your parking/speeding ticketSocial media friends Your dry cleaner Your dentist/doctor Your vet/your pet Your military experience Your 1st grade teacher Your favorite college professor Your favorite food Your goals Time management success tips Your first concert/Broadway show Your wedding A break-up Your first love/date Networking Your house Your vacation/dream house Exercise Your favorite non-profit Your favorite kids book Why you have a fence in your backyard (or don’t) Your favorite season Your favorite sports team Your favorite way to relax Your most prized possession Your favorite newspaper Your favorite new gadget Your prom/graduationYour first public speaking experience A sales debacle Your best example of negotiating The strangest or most interesting experience you’ve had in the mall Your favorite magazine Pet-peeves Life in suburbia/Life in the City How you started your own business Leadership Driving habits Your favorite blogs/websites Marketing Your favorite video clips Your own â€Å"Top 10 List† Forgiveness A famous person you met A conference or trade show you attended Your favorite place Bring your readers full circle with a message, theme or lesson that impacts their worlds. Use the 101 ideas as a springboard for your wordsmithing and success.

Mother of 1084

The play Mother of 1084 (1997) is the original translation of Mahasweta Devi’s Bengali playHajar Churashir Ma that has the best illustrations for the marginalized category. The neglected and suppressed plight of the woman is represented by Sujata Chatterjee, mother of the protagonist of the play Brati Chatterjee whose ideology i. e. , commitment to the revolutionary and Communist Naxalite movement has labeled him as a rebel, and led to his ruthless killing by the police in an ‘encounter’.In the play Mother of 1084 Sujata Chatterjee, a traditional apolitical upper middle class lady, an employee who awakens one early morning to the shattering news that her youngest and favourite son, Brati, is lying dead in the police morgue bearing the corpse no. 1084. Her efforts to understand her son’s revolutionary activism lead her to reflect on her own alienation from the complacent, hypocritical, bourgeois society against which he had rebelled. The play moves around Su jata, a middle-aged woman belonging to a ‘bhadralok’, bourgeoisie Calcutta family.Born into a conservative, affluent family, Sujata is advised to pursue her B. A. so that it helps her marriage prospects, but is ultimately married off to Dibyanath Chatterjee, a chartered accountant, despite his unsound financial situation. In thirty-four years of their married life, Sujata gives birth to four children, two sons (Jyoti and Brati) and two daughters (Nipa and Tuli). When the novel opens, two of her children are already married, Jyoti to Bina and Nipa to Amrit.In the eyes of the world, all of them are leading perfectly happy and settled lives, but as Sujata goes on to discover later, that this happiness is only superficial. Significantly, Sujata makes several other discoveries, only after the sudden and mysterious death of Brati, her younger son, with whom she had always shared a very special relationship. For instance, she discovers that all her thirty-four years of her mar ried life, she has been living a lie, as her husband, being an incorrigible philanderer, always cheated her with his mother’s and children’s tacit approval.He fixed up a petty bank job for her, when Brati was barely three years old, not out of any consideration for her economic independence, but essentially to help the family tide over a temporary financial crisis. And, as soon as the tide is over, he wants her to give up the job, which Sujata simply refuses. Later, she also discovers that her children, too, are leading lives very similar to her own. If there is someone who has dared to be different, it’s Brati. Sullenly rebellious, right from his childhood, Brati has made no secret of his disregard, even contempt, for his familial code and value-system.Turning his back upon this decadent and defunct code, Brati decides to join the Naxalite movement sweeping through the State of West Bengal in late 1960’s and early 1970’s. Unaware of his secret mis sion, Sujata is not able to dissuade her son from joining this movement. During his period of struggle, he comes into contact with a young girl, Nandini, who is also a member of the underground movement and with whom he shares his vision of a new world order. On being betrayed by one of his comrades, Brati and three of his close associates, Somu, Parth and Laltu, are brutally murdered by the assassin of the police.Later, the police call up his father, asking him to come and identify the dead body of his son, who, has in the meantime been divested of his identity as a person, and given another ‘dehumanized identity’ as corpse number 1084. Not only does the father refuse to go, but he also forbids other family members from doing so. Outraged at the manner in which his associates, his immediate family and the state have abandoned the dead Brati, his mother, Sujata decides to go, throwing all pretensions to false social respectability and the fear of public censure, to wind s.Dibyanath Chatterjee, father of Brati Chatterjee is represented, as an honest representative of the male dominated society. As soon as he comes to know about the news of his son, instead of rushing to the police station he tries to hush up the matter. Sujata is aghast to see the indifferent behaviour of her husband. He was least bothered to talk about this matter to his wife Sujata. The following sentences reveal very clearly how much she was neglected by him: Sujata : (uncomprehending, in a panic). What will you hush up? What are you talking about? Dibyanath: Jyoti, there is no time to waste.He goes out. Sujata : Jyoti! (Jyoti busy in dialing a number. He does not reply) Jyoti! (Reproving). Jyoti! What’s Happened? (04) From the above lines one can easily conclude that Sujata was neglected though she was the second important member of the family. Dibyanath Chatterjee bothered to consult his son Jyoti rather than his wife, Sujata. Sujata felt shocked when Dibyanath Chatterje e refuses to go to the police station with the fear of stigma in the society for his son’s involvement in anti – government affairs. In the words of Sujata: But that soon? Even before the body’s been identified?A father gets the news on the telephone and does not even think of rushing to have a look? All he can think of is that he’d be comprised if his car went to Kantakapukur? (09) The four chapters in the play mark a new stage in the evolution of Sujata’s consciousness, as it enables her to re-order her fragmented and chaotic life in search of a cohesive identity. Every time she visits her own past or that of Brati, Somu’s mother or Nandini, her long-suppressed personal loss is slowly released into the ever-widening, spirals of betrayal, guilt and suffering.From a weak-willed, hopelessly dependent and a non-assertive moral coward, Sujata is transformed into a morally assertive, politically enlightened and a socially defiant individual. In the first chapter, significantly titled ‘Dawn’, Sujata primarily returns to her interior, private world of personal suffering, torture, betrayal and loneliness. Negotiating the inner time in relation to her immediate familial situation, she becomes aware of how she and Brati were not just fellow sufferers but also soul mates.In the second chapter, ‘Afternoon’, Sujata’s visit to the bank to get jewellery from the locker is only a pretext for her to visit the house of Somu’s mother. A close associate of Brati, Somu had been killed in the same encounter. More significantly, Brati had spent his night in Somu’s house before his mysterious disappearance and death. While Sujata goes to Somu’s mother with the specific aim of retrieving the memories of Brati’s last few hours, it turns out to be her entry and initiation into another world altogether.It is the world of primitive squalor, filth, poverty, degradation and subhuman exist ence that only hovers tentatively on the margins of ‘bhadraloks’ consciousness. She enters into the little known world of slum dwellers. The sight of Somu’s ageing mother, her disgruntled daughter and that of their ramshackle tenement with a straw roof is enough to complete the rituals of initiation. In the third chapter, titled ‘Evening’, she visits Nandini, who apart from being Brati’s comrade-in-arms was also his beloved.It is Nandini who reconstructs for Sujata all the events leading up to Brati’s betrayal and murder. In the process, she also initiates Sujata into the little known world of the underground movement, explaining to her the logic for an organized rebellion, giving her first hand account of state repression and its multiple failures. It’s through Nandini that Sujata is finally able to understand the reasons for Brati’s political convictions and his rejection of the bourgeoisie code.All this leaves her so co mpletely bewildered that she openly admits to Nandini, â€Å"I didn’t really know Brati. † (87). In the last chapter of the novel titled ‘Night’, we meet a transformed Sujata, one who is more self-assured, morally confident and politically sensitive. She decides to leave the house in which Brati never felt at home, where he wasn’t valued while he was alive, nor his memory respected after his death. Having found a soul mate in Brati, she turns her back on Dibyanath and his decadent value-system.Bound by a sense of moral responsibility, she does go through all the rituals and ceremonies connected with Tuli’s engagement, but during the party, she maintains stiff, studied silence. Her insistence on wearing a plain, white sari for the party is also a significant gesture. The feelings of Sujata were not respected but misinterpreted by the members of the family. The given conversation between Sujata (Tuli, the second daughter of Sujata) and Tuli rep resents this thought: Tuli : Didn’t Brati laugh at other people’s beliefs?Sujata: Brati’s belief was so different from your belief in the Swami, or Bina’s in her prayer room, that it sounds utterly absurd when you drag his name into the same context. Tuli : The same thing again! You will react every time we mention Brati. Sujata : Yes. Tuli : Are we not worthy enough to pronounce his name? Sujata: The way you pronounce it! To hurt me! (08) On one occasion Dibyanath Chatterjee accused Sujata for misleading their son which has led him to become a rebel. The egoistic nature of the father is understood in his words, â€Å"Bad company, bad friends, the mother’s influence† (29).It is a well known fact in the society that father and mother play an important role in bringing up the children. But it is ridiculous to notice that when the children get spoiled, complete blame is thrown on mother. Being physically weak and fragile, (for a few years, she had been living with a rotten appendix inside her system), and traumatized by her younger son’s death and subsequent repression of grief, she simply gives up on life. When she screams and collapses into a heap, her husband is quick to react that her â€Å"appendix† has burst.Whatever the symbolic overtones of his statement, she certainly succumbs to the slow process of inner-outer rot and decay. Finally, as she herself says, â€Å"Now that Brati is dead, I, too, wouldn’t like to go on living. † She discovers her inner self but on the whole loses her will to live and survive. Time constantly swings back and forth, and so does the pendulum of two interconnected, intertwined lives, that of Sujata and her son, Brati. Interestingly, it is death that unites them both, irrevocably asserting the authenticity of their lives, too.Mahasweta Devi’s predominant concerns are the tribal backwaters, the â€Å"exploitations of the Adivasis by the landed rich or th e urban-administrative machinery callously perpetuating a legacy of complicity with the colonizers, bonded labour and prostitution, the destitution and misery of city dwellers who are condemned to live at the fringes and eke-out a meager livelihood, the plight of woman who are breadwinners and victims of male sexual violence, dependent widows, ill-treated wives, and unwanted daughters whose bodies can fetch a price – are adequately represented†. Sen). From the above situations, one can infer the insignificant role of Sujata in the play Mother of 1084, as a woman who has been relegated to the position of a neglected, suppressed, ill-treated, mechanical and marginalized in all forms in the male dominated society who consider woman as an object of sex, only to reproduce, bring money when needed and does not possess even a voice to express her own concerns.